When you’re developing a promotional strategy for your brand, partnership marketing is one element you may want to include. As defined by the publication Small Business Trends, partnership marketing is “a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives.” […]
Relationships
Relationship Building in 2021
After more than a year of quarantine and pandemic life, many of us are feeling more disconnected from our friends and colleagues, especially if we’ve been working from home. But nurturing our relationships – professional and personal – has benefits both for us and the people we care about. When we’re feeling connected to others, […]