Every business owner will at some point need to commission creative work such as copywriting, graphic design, or photography. For a smooth working relationship with your hired creative, and to get their very best work, you’ll need to follow a few simple guidelines. 1. Develop a detailed creative brief. When asking for any kind of […]
What is Business Branding Photography? Images that give a face to your business and present the story behind you, the owner. They demonstrate a personal side of your business and throughout this post, I will help you learn a little more about why these images are important. What types of branding images are out there? […]
In the 1980s, there was a commercial campaign for a candy breath mint called Certs. Their tagline was: “Certs, with a glistening drop of Retsyn.” The unique selling point was that Certs, one of many candy breath mints on the market, was superior to all other mints because of this “Retsyn.” We didn’t know what […]
