When you’re developing a promotional strategy for your brand, partnership marketing is one element you may want to include. As defined by the publication Small Business Trends, partnership marketing is “a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives.” […]
Amp Up Your Social Media Presence
When it comes to social media for our business, we often feel the need to be seen on every social media platform! I will let you in on a little secret; your business does not need to be on every platform on social media to be successful. *Note, be sure to follow the embedded links […]
7 Tips for Staying Connected While Social Distancing
Building relationships is at the heart of everything that is Rochester Women’s Network. From the volunteer committees that help keep our organization running to your presence at our networking events, how we engage with one another is how we thrive — individually and collectively. In fact, our mission is built on that foundation: Mission: To […]
Branding – Be a Part of the Story!
In the 1980s, there was a commercial campaign for a candy breath mint called Certs. Their tagline was: “Certs, with a glistening drop of Retsyn.” The unique selling point was that Certs, one of many candy breath mints on the market, was superior to all other mints because of this “Retsyn.” We didn’t know what […]