When you’re developing a promotional strategy for your brand, partnership marketing is one element you may want to include. As defined by the publication Small Business Trends, partnership marketing is “a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives.” […]
Business Tips
Transferable Skills: How to Identify and Explain Them
Most people in the workforce change roles and even careers several times. It is no longer considered unusual. In fact, you should be prepared, because the unexpected—such as a pandemic—can easily derail your career path and shake your confidence. But knowing how to assess your transferable skills and match them to employers’ requirements will help […]
Using Marketing Data to Work More Strategically
Do you ever wonder if the time you spend on your blog or social media accounts is really worth it? Have you ever wished that you had a more tangible way to measure these efforts? Do you want to set yourself up to work more efficiently in the year ahead? If you answered “yes” to […]
Stories From A “New Normal”
Wearing masks, avoiding handshakes, limiting your social gatherings… COVID-19 has made it difficult (if not impossible) to conduct business as usual. As we struggle to get used to the new normal, it helps to keep in mind that this year hasn’t been entirely bad. We asked RWN members to send us their stories of uplifting […]
Bookkeeping Tips to Stop the Nightmares: Part 1
What business owner wouldn’t like to save money and make their financial accounting easier, less stressful and more streamlined for year-end reporting? This series aims to help business owners understand what to do and not to do, so you can focus more on business and less on mundane recordkeeping. Keeping documentation As business owners, you […]
7 Tips for Staying Connected While Social Distancing
Building relationships is at the heart of everything that is Rochester Women’s Network. From the volunteer committees that help keep our organization running to your presence at our networking events, how we engage with one another is how we thrive — individually and collectively. In fact, our mission is built on that foundation: Mission: To […]