When you’re developing a promotional strategy for your brand, partnership marketing is one element you may want to include. As defined by the publication Small Business Trends, partnership marketing is “a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives.” […]
Blog
Amp Up Your Social Media Presence
When it comes to social media for our business, we often feel the need to be seen on every social media platform! I will let you in on a little secret; your business does not need to be on every platform on social media to be successful. *Note, be sure to follow the embedded links […]
Relationship Building in 2021
After more than a year of quarantine and pandemic life, many of us are feeling more disconnected from our friends and colleagues, especially if we’ve been working from home. But nurturing our relationships – professional and personal – has benefits both for us and the people we care about. When we’re feeling connected to others, […]
Active Allyship: Educate Yourself
Tuning in to the 24/7 news channels may bring you closer to the events of the day, but you’re more likely to learn something by looking elsewhere. Try to get beyond the daily diatribes of even the most well-meaning news outlets and look for concrete information that can be useful to you on your journey […]
Transferable Skills: How to Identify and Explain Them
Most people in the workforce change roles and even careers several times. It is no longer considered unusual. In fact, you should be prepared, because the unexpected—such as a pandemic—can easily derail your career path and shake your confidence. But knowing how to assess your transferable skills and match them to employers’ requirements will help […]
Active Allyship: Your Sphere of Influence
If you are feeling paralyzed by the enormity of work it will take to dismantle systemic racism, try focusing on your immediate sphere of influence — and think beyond posting on social media. In her book Emergent Strategy, author Adrienne Maree Brown explores how successful movements can start with action among just a few like-minded […]